The Crucell Ambition
The Crucell Ambition has focused and aligned the company. We are now all moving in the same direction. A logical step that is good for Crucell as a company and brings clarity to its employees.
The Crucell Ambition is a strategic program encompassing coordinated efforts in the four priority areas: Organization & People, Focus, Operational Excellence and Deliver on Promises. In 2008, The Crucell Ambition was rolled out throughout the whole organization and the Management Board has met with more than 60% of Crucell’s employees from different parts of the organization. The priority areas, which were carefully defined after a thorough review of Crucell’s operations, objectives and potential, are described as follows:
Organization & People
Development of our organization and our people is the foundation for achieving our ambition as a company. Multiple measures are being implemented to develop this, such as talent management, linking our company values to performance measurement and sharing knowledge across disciplines.
Focus – Focused Ambition
Crucell is clearly focused on its mission to protect human lives from infectious diseases by bringing innovation to global health. We are building on our strengths by prioritizing those programs that are in line with this ambition and that contribute to our strategic and financial objectives. Focused investments of both human capital as well as cash enables us to increase successful innovation.
Operational Excellence –
Healthy Ambition
Crucell launched its ‘Healthy Ambition’ operational excellence program at the start of 2008 and is now implementing the validated plans drawn up in the first half of 2008. By streamlining and optimizing our business processes, the program is expected to generate run-rate cost savings of €30 million by the end of 2009, of which €5 million have already been achieved in the second half of 2008.
Deliver on Promises
Crucell has set its sights high and is firmly committed to delivering on its ambitious promises. Evidence-based target setting and a company-wide emphasis on organization and people, focus and operational excellence will enable us to do so. Ultimately delivering on promises to all our stakeholders.
Quotes:
Taken from Crucell employees about The Crucell Ambition.
Images:
Examples of photos submitted by employees for an internal photo contest.
1 Winning photo
2 Runner up